Our client’s aim was to buck this trend after taking over a tired outlet in west London with the aim of revitalising it. To start, we created a striking new visual identity for the business with a unique logo/mark that is immediately relevant and recognisable. We then developed the website, online ordering system and takeaway menu. The latter was colourful with clearly divided sections for the different food categories that made it easy to order from.

Bento succeeded in attracting a solid base of customers and two further outlets have now been opened based on the same successful formula.